“Longboard Dance” with Ko Hyo Joo
Perhaps bossini’s latest #StretchYourPotential campaign is best encapsulated in its engagement of South Korean longboard sensation, #KoHyoJoo, to front its key piece – the stretch Seamless Down Jacket. In bossini’s campaign video, Hyo Joo skates through Asia’s iconic architecture and infrastructure – starting with Hong Kong’s Central (heart of the city’s fashion) Seoul’s Dongdaemun Design Plaza (DDP) (South Korea’s design hub) and Tokyo’s Shibuya Crossing – in bossini’s Stretch Seamless Down Jacket. While she skillfully manoeuvres the 23-centimetres wide longboard through the city’s intersections with ease, the jacket’s features are evident.
On Hyo Joo: Seamless Stretch Down Jacket, $169
Experience life without restrictions.
Made to keep you warm while you pursue your goals, the Jacket is made of 90% down and ensures that you are able to maximise every movement– its stretch recovery allows free movement without holding back, a seamless body construction minimises chafing and its light weight does not weigh you down.
L – R: Stretch Seamless Down Jacket (short coat) for ladies in salmon, stone, mid-wine and black
On Hyo Joo: Seamless Stretch Down Jacket (Long Coat) for ladies in black
L – R: Stretch Seamless Down Jacket (Short) for men in cool grey, rock, earth red and black